Just a few years ago, online casinos were not as common among Canadians. While land-based venues like Niagara Fallsview and Casino de Montréal were long-standing entertainment destinations, their online counterparts had limited visibility and little public engagement.
Over time, online gambling has become more visible in Canada. This increased presence can be attributed to broader access to internet-connected devices and the general expansion of digital services. Alongside other online platforms, gambling websites have become part of the commercial internet ecosystem, appearing more frequently in advertisements and media coverage.
Changes in access and use
Online gambling platforms now offer digital versions of games traditionally found in physical casinos, such as poker, roulette and slots. While some people have sought out these platforms, others remain concerned about how easily accessible they are, especially via mobile devices and social media.
The shift from in-person to online participation in many areas of life such as work, communication, shopping and entertainment, has also led to a rise in exposure to gambling-related content. This visibility raises questions about the long-term effects of digital gambling, especially for vulnerable individuals or those who may not recognize early signs of risky behaviour.
While Ontario is the only province to have an open licensing model for online gambling, major markets such as the United Kingdom, the United States and Australia have driven the growth of global platforms. Canada is still a part of the ten top online gambling markets in the world.
Online content related to gambling, targeted advertising, influencer promotion or search results, has become increasingly difficult to avoid. As a result, Canadians may encounter gambling promotions and access websites even in provinces where such services are not officially offered or licensed.
Media and commentary
The visibility of gambling websites has also led to the emergence of various commentary and review sites. For example, Casino.org publishes articles related to gambling platforms, software providers and user experience. While such sites present themselves as informational, they are often commercial in nature and should not be confused with independent consumer advocacy or public health resources. Casino.org’s Jemma McColgan has worked in gaming for over a decade and has seen iGaming evolve throughout the years.
Writers who cover the online gambling industry may provide insights into market developments, but readers should consider potential conflicts of interest, particularly when content is sponsored or affiliated with gambling brands.
Looking ahead
The increased online presence of gambling platforms in Canada continues to raise important social, cultural and ethical questions. The long-term effects of widespread access to gambling, especially on younger users and individuals with limited awareness of associated risks remain a subject of ongoing concern.
Online gambling has become more visible in Canada’s digital landscape, raising ongoing concerns about its accessibility and impact. Its expansion underscores the need for critical attention from the public, media and health professionals.
DISCLAIMER: The information presented on this page/site is intended for entertainment purposes only. Please be aware that gambling entails inherent risks and it's crucial to acknowledge this when utilizing online gambling platforms.
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