The Reminder is making its archives back to 2003 available on our website. Please note that, due to technical limitations, archive articles are presented without the usual formatting.
World Cup of Hockey 2004 fever went up several degrees last week as CIBC announced its role as a Canadian tournament sponsor of this eagerly anticipated international sporting event. Joining CIBC representatives at the press conference in Edmonton was Canada's World Cup of Hockey 2004 team member, Jarome Iginla, who plays a key role in the promotion of CIBC's "4 for the Final" World Cup of Hockey 2004 contest. Attending the conference at CIBC's Jasper Avenue main branch, were: Stephen Graham, Executive Vice President, Personal and Small Business Banking and Chief Marketing Officer, CIBC Jarome Iginla, Captain of the Calgary Flames and Canada's World Cup of Hockey 2004 team member Ken Kim, Director of Marketing, National Hockey League Players' Association. "CIBC is proud to be a Canadian sponsor of the World Cup of Hockey 2004," said Stephen Graham. "Millions of eager Canadians will have an incredible opportunity to witness the finest Canadian players face off against the best players the world has to offer in what is surely one of the most thrilling international sporting events. We are equally delighted that Canadian World Cup team member, Jarome Iginla, has partnered with CIBC in the promotion of our "4 for the Final" World Cup of Hockey 2004 contest in which one lucky Canadian will receive four tickets for the final championship game taking place at Toronto's Air Canada Centre, September 14th." "4 For the Final"(x) contest specifics are as follows: Canadians can enter online to win a Grand Prize consisting of a trip to Toronto for four, plus four tickets for the World Cup of Hockey 2004 final game at Toronto's Air Canada Centre, September 14th. Also included in the Grand Prize package are accommodations, $500 spending money, four Behind the Scenes passes and four World Cup Hockey 2004 Prize Packs ?- totalling a retail value of approximately $20,000. The contest runs from August 6, 2004 to September 3, 2004. The Grand Prize winner's name will be drawn on September 3, 2004 and will be posted on www.cibc.com. Also on September 3rd, following the draw for the grand prize, CIBC will award forty-five World Cup of Hockey 2004 prize packs. See 'Anyone' P.# Con't from P.# The only entry requirement is to be Canadian. There is no age restriction to enter. The 45 World Cup of Hockey 2004 prize packs include an authentic Jarome Iginla autographed jersey, a World Cup commemorative puck, aWorld Cup of Hockey 2004 cap and other must-have sports merchandise. Canadians can access the online contest via www.cibc.com/hockey and are limited to one entry per person per day. The contest will be supported with in-branch advertising on posters on display in CIBC's 1,100 branches across the country, messages on ABMs and newspaper advertising, featuring Jarome Iginla. Comments Jarome Iginla, "It is an incredible honour to be selected to represent my country in this competition. I am thrilled to be playing with an exceptional group of skilled teammates as nothing compares to the exhilaration of playing with the best the world has to offer. The excitement that a tournament like this delivers is unequalled and I am pleased to partner with CIBC on this phenomenal opportunity for four lucky Canadians to personally experience the World Cup of Hockey 2004. It is a tremendous way to kick off a relationship between myself and CIBC." Mr. Iginla's and CIBC's shared passion for the World Cup of Hockey 2004 has led to an association that extends beyond his participation in the "4 for the Final" contest as he will also be appearing with Tom Cavanagh in a CIBC television commercial. The spot will begin airing later this month. In addition, CIBC also announced that the company will donate $5,000(xx) to 'Kidsport Canada', a charity of Mr. Iginla's choice, for every point he earns during the World Cup of Hockey 2004. "It was important that this contest be accessible to all Canadians, regardless of where they live or their age. We are thrilled that Canada is playing host to the best in the world, and it is particularly exciting that the championship game of this international competition will be played on Canadian ice," states Graham. About the World Cup of Hockey 2004 The World Cup of Hockey 2004 brings together the world's foremost hockey stars from the NHL and eight hockey nations. Since the inaugural World Cup of Hockey in 1996, fans around the world have been entertained with some of the game's most memorable moments. The World Cup of Hockey 2004 is a joint effort of the National Hockey League Players' Association (NHLPA) and the National Hockey League (NHL), in cooperation with the International Ice Hockey Federation (IIHF). For more information, visit www.wch2004.com. About CIBC CIBC is one of Canada's largest corporate donors and in 2003 contributed more than $48 million worldwide, including $25 million in Canada. CIBC is a leading North American financial institution with almost nine million personal banking and business customers. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, United States and around the world. To find other news releases and information about CIBC, visit the bank's Press Centre at www.cibc.com. (x) Complete contest rules and regulations are available at www.cibc.com/hockey. (xx) Up to a maximum of $50,000.
