The Reminder is making its archives back to 2003 available on our website. Please note that, due to technical limitations, archive articles are presented without the usual formatting.
Ericsson Canada Inc. this week announced initial study findings showing that 63 percent of Canadians between the ages of 15 and 69 own a mobile phone - a 7 percent increase since 2003. - Sixty-three percent of Canadians surveyed own a mobile phone, a seven percent increase since last year. Among the 10 countries surveyed by Ericsson, mobile phone ownership is still highest in Sweden at 93 percent. - Canadians tend to talk a lot more than other countries on their mobile phones, spending an average of 49 minutes a day, compared to 27 minutes globally. The study's respondents report making an average of six calls per day and spend approximately eight minutes per call. - Sixty-nine percent of Canadians say they never leave home without their mobile phone, and another 37 percent say they keep their mobile phone turned on at all times. - Canadians between the ages of 15 and 24, are heavy users of both mobile phones and the Internet, and they are more likely to always keep their phones turned on at all times. Within this group exists a key market that Ericsson identifies as "explorative youth" - a segment of tech-savvy, entertainment - oriented young people that are driving the wireless service market forward. - Explorative youth spend over one hour (average 64 minutes) each day talking on their mobile phone. - Explorative youth show the most interest in downloading games (43 percent), downloading music (47 percent), sharing a picture while talking (44 percent) and sending emails via a mobile phone (50 percent).
