The Reminder is making its archives back to 2003 available on our website. Please note that, due to technical limitations, archive articles are presented without the usual formatting.
Coca-Cola is introducing a series of uplifting commercials that shows how the brand's universal appeal is part of the real experiences that people live everyday. "Make it Real," the next evolution of the successful "Coca-Cola... Real" campaign, was developed through conversations with a diverse group of consumers about Coca-Cola and what it means to be real. "People told us that by being part of real, optimistic experiences, Coca-Cola lifts their spirits in ways that go beyond refreshment," said Randy Ransom, senior vice president, Coca-Cola Brand Business Unit, Marketing, Coca-Cola North America. "The 'Make it Real' campaign shares the values of Coca-Cola with a contemporary audience through relatable moments and shows that drinking an ice cold Coca-Cola is the simplest way to 'Make it Real.'"
