Goodbye butter yellow, this surprising color is taking over this summer

10 September 2026

We’ve never blended in so much at the pool as we do now. If you regularly scroll through Pinterest and Instagram, you will have noticed the large presence of Tiffany Blue, the surprising shade of summer 2026.

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A post shared by Jacquie Alexander (@jacquiealexander)

Fashionistas don’t miss it and they are very convincing so that we, in turn, want to try aqua blue, also called Tiffany, as the signature color of the luxury accessories brand.

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A post shared by Polina Didun • NYC • Content Creator (@polina_didun)

As a touch with a headband or as the central piece of a look, Tiffany blue catches the eye. No doubt, it’s the summer of “aquamarinemaxxing,” as Montrealer Vanessa Pettorelli puts it.

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A post shared by vanessa (@vpettorelli)

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A post shared by Francesca Leslie (@francescaleslie_)

This blue also recalls the cult 2006 film, Aquamarinewith Sara Paxton.

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A post shared by History of Mermaids™️ (@historyofmermaids)

20 years later, we honor this perfect blue for summer!

  • Turquoise flower, sequin and bead mini skirt - Simons

    Turquoise flower, sequin and bead mini skirt – Simons

  • Summer outfit for women 2 pieces - Amazon

    Summer outfit for women 2 pieces – Amazon

  • Camila satin blouse - Dynamite

    Camila satin blouse – Dynamite

  • Green sequin open camisole - Simons

    Green sequin open camisole – Simons

  • Peplum camisole - Zara

    Peplum camisole – Zara

  • Sculpting Draped Mini Dress - Dynamite

    online exclusive
    Sculpting Draped Mini Dress – Dynamite

  • Boxy striped round neck t-shirt - Reitmans

    Boxy striped round neck t-shirt – Reitmans

  • Sleek Plunge Halter Top - Garage

    Sleek Plunge Halter Top – Garage

  • Palazzo Pants - Amazon

    Palazzo Pants – Amazon

  • Sparkly knit halter mini dress - Simons

    Sparkly knit halter mini dress – Simons

  • Polo cardigan - Dynamite

    Polo cardigan – Dynamite

  • Rope bag charm with heart - Reitmans

    Rope bag charm with heart – Reitmans

  • Triangle bikini top with studs - Zara

    Triangle bikini top with studs – Zara

  • Studded bikini bottoms - Zara

    Studded bikini bottoms – Zara

Olivia Parker

I write about the trends, stories and cultural shifts that catch my attention, from everyday discoveries to unexpected ideas from around the world. Based in Flin Flon, I’m always looking for the next story worth remembering.