Sydney Sweeney very naked extolling the merits of a sports betting site: the American actress sparks an outcry among many athletes who criticize a “sexualization” of women’s sport.
The heroine of the series Euphoria and the movie The cleaning lady has appeared since Friday in an advertisement for the Novig platform, of which she is a shareholder and we told you about it here.
For 58 seconds, the 25-year-old actress poses most often naked with sports accessories (boxing gloves, balls, racket, golf club, etc.) with the aim of promoting betting, “not on war, not on death, not on politics. Just sport…
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Following its broadcast on social networks, the spot triggered a barrage from many high-level sportswomen who saw it as a “regression”.
Former Australian swimmer Ariarne Titmus said she was “furious”.
“Not only is it an affront to all women who have dedicated their lives to perfecting their art, but also to all those who appreciate sport for what it truly is: teamwork, friendship, dedication, excellence, unity…,” the four-time Olympic champion wrote on Instagram, criticizing “a world where the monetization of women’s bodies and the sexualization of women’s sport are still commonplace.”
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“Immonde”: French triathlete Mathilde Tily wrote for her part that “no amount of money should convince a woman to offer this image” at a time when female athletes “are still fighting for the same recognition, the same bonuses… and much more”.
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Australian swimmer Brianna Throssell, gold medalist in the 4×100 relay at the Tokyo Olympics in 2021, films herself in different competition pools and says: “this is what women in sport look like Sydney Sweeney! »
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American sprinter and US Olympic 200m champion Gabby Thomas relayed the message. Like four-time British European champion Amy Hunt, who finished fourth in the 200m at the Ultimate Championships on Sunday in Budapest, who said in the mixed zone: “Sydney Sweeney, this is what women’s sport looks like! »
