The City of Flin Flon is delving into the public relations game, hiring a full-time communications manager to look after some aspects of community business.
Nathaniel Boucher has been hired by the City to be its new public relations and community engagement manager. Boucher is the first person to hold such a post with the City.
Coming to the community after holding a similar post in Timmins, Ont. and working with both the Northern College of Applied Arts and Technology and Canadore College, Boucher will be responsible for providing updates to the City’s new website and app system, as well as facilitating questions and answers for city workers and council members.
Boucher officially began his job Sept. 30.
Branding
The new hire won’t need to wait long for his first major assignment – a regional tourism meeting in Clear Lake.
The City will send both treasurer Lyn Brown and the newly hired Boucher to represent Flin Flon at the Travel Manitoba Place Brand Summit in the resort community from Oct. 2-4. The subject du jour will be how communities working with Travel Manitoba on place brands, including Flin Flon, have progressed since the brands were released.
“They’ll be looking for successes. What we’ve had over the past year or so relates to our capacity to start integrating the ‘Water and the Wild’ logo as well as to develop some advertising,” said Brown.
Brown added one of those successes was the creation of Boucher’s position - one of the responsibilities of which will be overseeing some aspects of Flin Flon’s place branding use.
“We've got ideas that we've talked about that will probably affect us more so in 2020, in terms of visual aspects of the branding and where we'd like to build to put the logo so that people see it. It’s to start to bring that perception of Flin Flon, ‘The Water and the Wild’, and it becomes something that we all live and breathe.”
