Sydney Sweeney knows how to get a reaction. The actress agreed to strip completely naked for an advertising campaign.
The actress of Euphoria and of Anyone But You is at the heart of a new advertising campaign for Novig, a sports prediction platform recently launched in the United States. For the occasion, the 28-year-old star appears naked, strategically hidden behind various sports equipment.
In particular, she can be seen sitting on a basketball hoop, posing with footballs or even wearing hockey, baseball and soccer accessories, all to illustrate the company’s slogan: ” just sports “.
This collaboration goes further than a simple advertising contract. Sydney Sweeney also became a strategic partner and equity holder in Novig, meaning she now has a financial interest in the company.
Unsurprisingly, the campaign quickly ignited social networks, where several Internet users commented on the provocative and assertive nature of the ad.
